varna studio

Our Story

“Born from a love of craft, a reverence for beauty, and the belief that jewellery is memory made tangible.”

Eleanor Ashford, founder
“I started VARNA because I believed the world needed more objects of quiet beauty — pieces that whisper rather than shout, that age gracefully and tell a story.”

Our master artisans trained under traditional Karigar families before establishing the VARNA studio in New Delhi. We founded VARNA on the belief that fine Indian jewellery should be both visually striking and deeply personal.

Today, VARNA operates from our intimate studio in New Delhi, with a team of master artisans who share an obsession with quality, proportion, and heritage goldsmithing.

— Ananya Sharma, Creative Director

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VARNA jewellery
VARNA jewellery
VARNA jewellery
VARNA jewellery
VARNA jewellery

Our Values

Heritage

Rooted in centuries-old goldsmithing traditions, every VARNA technique is passed down, not automated. We honour the craft that came before us.

Craft

Our New Delhi studio is where jewellery is born by hand. No shortcuts, no mass production — only patient, purposeful making by master artisans.

Conscience

We source conflict-free diamonds and ethically mined metals, and we commit to measurable progress on our environmental impact every year.